AXYL
AXYL
CASE STUDIES
CRUSHING THE COMPETITION
AXYL
AXYL
Axyl is an online community and multiplayer gaming platform built around Gothic 2 MMORPG gameplay, enabling players worldwide to join custom servers, engage in RPG experiences, and participate in an active gaming community. The platform combines dedicated server infrastructure with community promotions to grow player engagement and user retention.
Axyl is an online community and multiplayer gaming platform built around Gothic 2 MMORPG gameplay, enabling players worldwide to join custom servers, engage in RPG experiences, and participate in an active gaming community. The platform combines dedicated server infrastructure with community promotions to grow player engagement and user retention.
PLATFORM
PLATFORM
META & INFLUENCER
META & INFLUENCER
INDUSTRY
INDUSTRY
GAMING
GAMING
SERVICES
SERVICES
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, INFLUENCER
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, INFLUENCER
WHAT WERE THEY STRUGGLING WITH?
Axyl had a passionate but niche player base largely centred around word-of-mouth and Discord activity. Growth was organic and limited, with inconsistent onboarding of new players from broader audiences outside existing Gothic multiplayer fan communities. The challenge was building predictable acquisition pathways, improving server visibility, and driving consistent engagement beyond core hobbyists.
Axyl had a passionate but niche player base largely centred around word-of-mouth and Discord activity. Growth was organic and limited, with inconsistent onboarding of new players from broader audiences outside existing Gothic multiplayer fan communities. The challenge was building predictable acquisition pathways, improving server visibility, and driving consistent engagement beyond core hobbyists.
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We developed a performance-driven paid acquisition strategy tailored to gaming audiences. This included targeted Meta Ads to reach Rust / MMO and classic RPG fan segments, Google Ads to capture search demand around multiplayer gaming servers and Gothic 2 topics, and influencer partnerships with gaming content creators across Twitch and YouTube to build authentic awareness and community growth.
We developed a performance-driven paid acquisition strategy tailored to gaming audiences. This included targeted Meta Ads to reach Rust / MMO and classic RPG fan segments, Google Ads to capture search demand around multiplayer gaming servers and Gothic 2 topics, and influencer partnerships with gaming content creators across Twitch and YouTube to build authentic awareness and community growth.
INCREASE IN NEW PLAYER ACQUISITIONS
INCREASE IN NEW PLAYER ACQUISITIONS
53%
GROWTH IN ACTIVE DAILY USERS (DAU)
GROWTH IN ACTIVE DAILY USERS (DAU)
38%
MOST IMPACTFUL CAMPAIGN
MOST IMPACTFUL CAMPAIGN
A coordinated influencer launch during key weekend play periods paired with Meta engagement campaigns generated the highest single-week new member spike in server history, outperforming prior organic growth benchmarks and expanding awareness across adjacent RPG gaming communities.
A coordinated influencer launch during key weekend play periods paired with Meta engagement campaigns generated the highest single-week new member spike in server history, outperforming prior organic growth benchmarks and expanding awareness across adjacent RPG gaming communities.
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