FIRE
FIRE
CASE STUDIES
CRUSHING THE COMPETITION
CRUSHING THE COMPETITION
FIRE
FIRE
Fire (trading as fire.com) is a UK & EU regulated digital payments and financial services provider founded in 2010 and headquartered in Dublin, Ireland, with an operational presence in London, UK. The company helps businesses streamline how they get paid, pay out and automate payment processes, offering integrated payment accounts, debit cards, open banking payments, international transfers and APIs for enterprise clients.
Fire (trading as fire.com) is a UK & EU regulated digital payments and financial services provider founded in 2010 and headquartered in Dublin, Ireland, with an operational presence in London, UK. The company helps businesses streamline how they get paid, pay out and automate payment processes, offering integrated payment accounts, debit cards, open banking payments, international transfers and APIs for enterprise clients.
PLATFORM
PLATFORM
META, GOOGLE
META, GOOGLE
INDUSTRY
INDUSTRY
FINANCE
FINANCE
SERVICES
SERVICES
META ADS, GOOGLE ADS
META ADS, GOOGLE ADS
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
Fire faced the strategic challenge of accelerating brand awareness and customer acquisition across multiple regulated markets particularly in competitive EU/UK fintech landscapes where trust signals and reach matter. While their product and regulatory credentials were strong, the brand needed a paid performance strategy to expand visibility across startups, scale-ups and enterprise businesses that weren’t already in their pipeline.
Fire faced the strategic challenge of accelerating brand awareness and customer acquisition across multiple regulated markets particularly in competitive EU/UK fintech landscapes where trust signals and reach matter. While their product and regulatory credentials were strong, the brand needed a paid performance strategy to expand visibility across startups, scale-ups and enterprise businesses that weren’t already in their pipeline.
OUTCOMES AND RESULTS
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We implemented a targeted paid acquisition strategy designed to capture business decision-maker attention during key financial planning and growth moments. This included Meta Ads to drive high-intent sign-ups, Google Ads to capture search demand for digital payment solutions, and OOH placements clustered around UK and Dublin fintech hubs to reinforce brand recall among the startup and SME communities.
We implemented a targeted paid acquisition strategy designed to capture business decision-maker attention during key financial planning and growth moments. This included Meta Ads to drive high-intent sign-ups, Google Ads to capture search demand for digital payment solutions, and OOH placements clustered around UK and Dublin fintech hubs to reinforce brand recall among the startup and SME communities.
INCREASE IN NEW BUSINESS ACCOUNT LEADS GENERATED YOY
INCREASE IN NEW BUSINESS ACCOUNT LEADS GENERATED YOY
38%
REDUCTION IN COST PER LEAD (CPL)
REDUCTION IN COST PER LEAD (CPL)
27%
BEST-PERFORMING CAMPAIGN
BEST-PERFORMING CAMPAIGN
Cross-channel performance during major industry events (product launches + fintech conferences) delivered the highest volume of qualified business account sign-ups in a single quarter, outperforming previous acquisition campaigns by a wide margin.
Cross-channel performance during major industry events (product launches + fintech conferences) delivered the highest volume of qualified business account sign-ups in a single quarter, outperforming previous acquisition campaigns by a wide margin.
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