HOMESTYLE RENOVATIONS
HOMESTYLE RENOVATIONS
CASE STUDIES
CRUSHING THE COMPETITION
CRUSHING THE COMPETITION
HOMESTYLE RENOVATIONS
HOMESTYLE RENOVATIONS
Homestyle Renovations is a long-standing home renovation contractor based in Windsor and Essex County, Ontario, Canada. Founded in 1998 and operating officially as a full-service renovation company since 2006, they specialise in residential renovations including kitchens, bathrooms, basements, additions, windows and doors, and more. The team is family-run with deep local expertise and an A+ Better Business Bureau rating.
Homestyle Renovations is a long-standing home renovation contractor based in Windsor and Essex County, Ontario, Canada. Founded in 1998 and operating officially as a full-service renovation company since 2006, they specialise in residential renovations including kitchens, bathrooms, basements, additions, windows and doors, and more. The team is family-run with deep local expertise and an A+ Better Business Bureau rating.
PLATFORM
PLATFORM
META & GOOGLE (leadgen)
META & GOOGLE (leadgen)
INDUSTRY
INDUSTRY
RENOVATIONS
RENOVATIONS
SERVICES
SERVICES
META & GOOGLE AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, AUTOMATIONS, AI, COMPETITOR ANALYSIS
META & GOOGLE AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, AUTOMATIONS, AI, COMPETITOR ANALYSIS
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
Despite strong local reputation and decades of experience, Homestyle Renovations faced a common contractor challenge: inconsistent lead flow and high cost-per-lead from referral-only sources. With competition increasing in the Windsor and Essex County market, the business needed a predictable paid acquisition strategy to generate quality renovation and roofing leads that converted into booked projects.
Despite strong local reputation and decades of experience, Homestyle Renovations faced a common contractor challenge: inconsistent lead flow and high cost-per-lead from referral-only sources. With competition increasing in the Windsor and Essex County market, the business needed a predictable paid acquisition strategy to generate quality renovation and roofing leads that converted into booked projects.
OUTCOMES AND RESULTS
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We implemented a coordinated lead-generation funnel spanning Google Search Ads (for high-intent renovation keywords), Meta Lead Ads (for consultation bookings), and strategic OOH placements near key residential zones to build local top-of-mind awareness. We also tested targeted radio spots during peak home renovation planning periods to amplify reach.
We implemented a coordinated lead-generation funnel spanning Google Search Ads (for high-intent renovation keywords), Meta Lead Ads (for consultation bookings), and strategic OOH placements near key residential zones to build local top-of-mind awareness. We also tested targeted radio spots during peak home renovation planning periods to amplify reach.
DECREASE IN COST PER LEAD (CPL)
DECREASE IN COST PER LEAD (CPL)
34%
INCREASE IN QUALIFIED LEADS MONTH-OVER-MONTH
INCREASE IN QUALIFIED LEADS MONTH-OVER-MONTH
47%
HIGHEST-PERFORMING INITIATIVE
HIGHEST-PERFORMING INITIATIVE
Layered Meta and Google Ads campaigns around seasonal home improvement windows delivered the strongest results, driving a sustained uptick in renovation and roofing leads with a clear path to booked jobs, outperforming prior organic-only acquisition benchmarks.
Layered Meta and Google Ads campaigns around seasonal home improvement windows delivered the strongest results, driving a sustained uptick in renovation and roofing leads with a clear path to booked jobs, outperforming prior organic-only acquisition benchmarks.
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