LEGO
LEGO
CASE STUDIES
CRUSHING THE COMPETITION
LEGO
LEGO
The LEGO Group, founded in 1932 in Denmark, is one of the world’s largest and most innovative toy manufacturers. Known for its building bricks that inspire creativity, LEGO has expanded its product range to include interactive play experiences, video games, movies, and more. With a global presence and an established fan base, LEGO continues to maintain strong market leadership in the toy industry.
The LEGO Group, founded in 1932 in Denmark, is one of the world’s largest and most innovative toy manufacturers. Known for its building bricks that inspire creativity, LEGO has expanded its product range to include interactive play experiences, video games, movies, and more. With a global presence and an established fan base, LEGO continues to maintain strong market leadership in the toy industry.
PLATFORM
PLATFORM
AFFILIATE NETWORKS(CJ), META, GOOGLE
AFFILIATE NETWORKS(CJ), META, GOOGLE
INDUSTRY
INDUSTRY
TOYS & ENTERTAINMENT
TOYS & ENTERTAINMENT
SERVICES
SERVICES
AFFILIATE MARKETING, META ADS, GOOGLE ADS, OOH
AFFILIATE MARKETING, META ADS, GOOGLE ADS, OOH
WHAT WERE THEY STRUGGLING WITH?
LEGO faced the challenge of scaling its affiliate marketing strategy without overwhelming their core retail partners. They needed a more targeted approach to generate high-quality traffic from affiliate channels while maintaining their brand image and improving ROI. The focus was on increasing sales through affiliate partnerships, ensuring they worked in harmony with the broader marketing efforts.
LEGO faced the challenge of scaling its affiliate marketing strategy without overwhelming their core retail partners. They needed a more targeted approach to generate high-quality traffic from affiliate channels while maintaining their brand image and improving ROI. The focus was on increasing sales through affiliate partnerships, ensuring they worked in harmony with the broader marketing efforts.
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We established and optimised an affiliate marketing programme that leveraged both established and niche partners within the toy and family entertainment sectors. Alongside this, we used strategic Meta and Google Ads campaigns to drive traffic to affiliate links and maintained high visibility through targeted OOH placements. We focused on tracking and rewarding top-performing affiliates to optimise the campaign over time.
We established and optimised an affiliate marketing programme that leveraged both established and niche partners within the toy and family entertainment sectors. Alongside this, we used strategic Meta and Google Ads campaigns to drive traffic to affiliate links and maintained high visibility through targeted OOH placements. We focused on tracking and rewarding top-performing affiliates to optimise the campaign over time.
INCREASE IN AFFILIATE-DRIVEN SALES YOY
INCREASE IN AFFILIATE-DRIVEN SALES YOY
28%
GROWTH IN NEW AFFILIATE PARTNERSHIPS
GROWTH IN NEW AFFILIATE PARTNERSHIPS
35%
COST-PER-ACQUISITION (CPA) IMPROVEMENT
COST-PER-ACQUISITION (CPA) IMPROVEMENT
15% (Reduced)
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