NEUROGUM
NEUROGUM
CASE STUDIES
CRUSHING THE COMPETITION
NEUROGUM
NEUROGUM
NeuroGum is a functional chewing gum and mint brand founded in 2015, headquartered in Los Angeles, California. The products feature nootropic-inspired formulas combining natural caffeine, L-theanine and B-vitamins designed to support focus, energy and mental clarity without the crash typical of energy drinks. NeuroGum’s products are marketed as vegan, sugar-free and gluten-free, and the brand has grown rapidly within the wellness and functional foods space.
NeuroGum is a functional chewing gum and mint brand founded in 2015, headquartered in Los Angeles, California. The products feature nootropic-inspired formulas combining natural caffeine, L-theanine and B-vitamins designed to support focus, energy and mental clarity without the crash typical of energy drinks. NeuroGum’s products are marketed as vegan, sugar-free and gluten-free, and the brand has grown rapidly within the wellness and functional foods space.
PLATFORM
PLATFORM
META & INFLUENCER
META & INFLUENCER
INDUSTRY
INDUSTRY
CONSUMER PACKAGED GOODS (FUNCTIONAL WELLNESS)
CONSUMER PACKAGED GOODS (FUNCTIONAL WELLNESS)
SERVICES
SERVICES
META ADS, INFLUENCER MARKETING
META ADS, INFLUENCER MARKETING
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
NeuroGum had strong product-market fit among early adopters, but acquisition costs were rising and reliance on organic traffic and niche communities limited scalable growth. The brand needed a paid strategy that could efficiently drive both awareness and repeat purchases, especially targeting busy professionals and students seeking clean energy alternatives. The aim was to reduce dependence on uncertain referral traffic and strengthen measurable paid channel performance.
NeuroGum had strong product-market fit among early adopters, but acquisition costs were rising and reliance on organic traffic and niche communities limited scalable growth. The brand needed a paid strategy that could efficiently drive both awareness and repeat purchases, especially targeting busy professionals and students seeking clean energy alternatives. The aim was to reduce dependence on uncertain referral traffic and strengthen measurable paid channel performance.
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We implemented a full paid media strategy across Meta Ads and Retargeting, optimising campaigns for conversions and value audiences while layering influencer partnerships to build credibility and social proof. Campaigns were A/B tested to refine messaging for high-intent segments, and creative assets were localised for key demographic clusters to maximise relevance and ROI.
We implemented a full paid media strategy across Meta Ads and Retargeting, optimising campaigns for conversions and value audiences while layering influencer partnerships to build credibility and social proof. Campaigns were A/B tested to refine messaging for high-intent segments, and creative assets were localised for key demographic clusters to maximise relevance and ROI.
REDUCTION IN CUSTOMER ACQUISITION COST (CAC)
REDUCTION IN CUSTOMER ACQUISITION COST (CAC)
22%
INCREASE IN ONLINE REVENUE FROM PAID CHANNELS (12 MONTHS)
INCREASE IN ONLINE REVENUE FROM PAID CHANNELS (12 MONTHS)
38%
BEST-PERFORMING INITIATIVE
BEST-PERFORMING INITIATIVE
A targeted Meta + influencer campaign that drove the brand’s most efficient conversion rates to date, expanding reach into college and young professional segments and establishing strong early-stage marketing momentum.
A targeted Meta + influencer campaign that drove the brand’s most efficient conversion rates to date, expanding reach into college and young professional segments and establishing strong early-stage marketing momentum.
Transform Your Business Today
Join us for a marketing consultation where we'll explore how to take your business to the next level. Our team is ready to help you achieve your goals.