OME.TV
OME.TV
CASE STUDIES
CRUSHING THE COMPETITION
OME.TV
OME.TV
OmeTV is a global free random video chat platform and mobile app that connects users from around the world through instant webcam conversations. Launched as an alternative to Omegle, it pairs random users for live video or text chat with no registration required, allowing people to meet new friends or engage in spontaneous conversation online.
OmeTV is a global free random video chat platform and mobile app that connects users from around the world through instant webcam conversations. Launched as an alternative to Omegle, it pairs random users for live video or text chat with no registration required, allowing people to meet new friends or engage in spontaneous conversation online.
PLATFORM
PLATFORM
META & INFLUENCER
META & INFLUENCER
INDUSTRY
INDUSTRY
SOCIAL & DIGITAL ENTERTAINMENT
SOCIAL & DIGITAL ENTERTAINMENT
SERVICES
SERVICES
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, INFLUENCER
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, INFLUENCER
WHAT WERE THEY STRUGGLING WITH?
Although OmeTV had large organic traffic and a broad global audience, the platform lacked a structured paid acquisition strategy to sustainably grow active users and app installs. With increasing competition from other video chat services and significant moderation/retention challenges inherent to random chat platforms, OmeTV needed a strategic performance campaign to boost high-quality user acquisition and strengthen relevance among target demographics.
Although OmeTV had large organic traffic and a broad global audience, the platform lacked a structured paid acquisition strategy to sustainably grow active users and app installs. With increasing competition from other video chat services and significant moderation/retention challenges inherent to random chat platforms, OmeTV needed a strategic performance campaign to boost high-quality user acquisition and strengthen relevance among target demographics.
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We designed a performance marketing strategy focused on driving high-intent installs and active user engagement through tailored Meta ad campaigns, and amplified reach with strategic influencer partnerships across TikTok and YouTube. Ads targeted key demographics most likely to engage in social video chat with Gen Z and young adults while influencers created authentic, real-time content showcasing the OmeTV experience. Campaign messaging emphasised instant connection and global reach to attract new users.
We designed a performance marketing strategy focused on driving high-intent installs and active user engagement through tailored Meta ad campaigns, and amplified reach with strategic influencer partnerships across TikTok and YouTube. Ads targeted key demographics most likely to engage in social video chat with Gen Z and young adults while influencers created authentic, real-time content showcasing the OmeTV experience. Campaign messaging emphasised instant connection and global reach to attract new users.
INCREASE IN NEW APP INSTALLS
INCREASE IN NEW APP INSTALLS
48%
GROWTH IN ACTIVE USERS (DAILY)
GROWTH IN ACTIVE USERS (DAILY)
32%
TOP-PERFORMING CAMPAIGN
TOP-PERFORMING CAMPAIGN
A TikTok-driven influencer wave during peak social hours delivered the most efficient cost-per-install and engagement lift, outperforming baseline performance targets and significantly expanding visibility among Gen-Z audiences.
A TikTok-driven influencer wave during peak social hours delivered the most efficient cost-per-install and engagement lift, outperforming baseline performance targets and significantly expanding visibility among Gen-Z audiences.
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