REVOLVE
REVOLVE
CASE STUDIES
CRUSHING THE COMPETITION
CRUSHING THE COMPETITION
REVOLVE
REVOLVE
Revolve is a premium online fashion retailer headquartered in Cerritos, California, founded in 2003. It’s a go-to destination for Millennial and Gen-Z shoppers seeking a curated selection of apparel, footwear, accessories, beauty and lifestyle products from both emerging designers and established brands. Revolutionising digital fashion retail, Revolve connects millions of consumers with thousands of global fashion influencers and brand partners.
Revolve is a premium online fashion retailer headquartered in Cerritos, California, founded in 2003. It’s a go-to destination for Millennial and Gen-Z shoppers seeking a curated selection of apparel, footwear, accessories, beauty and lifestyle products from both emerging designers and established brands. Revolutionising digital fashion retail, Revolve connects millions of consumers with thousands of global fashion influencers and brand partners.
PLATFORM
PLATFORM
META & INFLUENCER
META & INFLUENCER
INDUSTRY
INDUSTRY
FASHION & RETAIL
FASHION & RETAIL
SERVICES
SERVICES
META ADS, GOOGLE ADS, INFLUENCER MARKETING
META ADS, GOOGLE ADS, INFLUENCER MARKETING
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
Although Revolve had strong organic traction and influencer visibility, the brand needed a more scalable acquisition strategy to grow repeat purchases and reduce rising customer acquisition costs. With a very young, trend-sensitive audience, the challenge was to attract and convert new customers efficiently at scale particularly outside core fashion seasons while maintaining brand prestige and relevance.
Although Revolve had strong organic traction and influencer visibility, the brand needed a more scalable acquisition strategy to grow repeat purchases and reduce rising customer acquisition costs. With a very young, trend-sensitive audience, the challenge was to attract and convert new customers efficiently at scale particularly outside core fashion seasons while maintaining brand prestige and relevance.
OUTCOMES AND RESULTS
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We built a multi-layered paid acquisition funnel starting with high-impact Meta Ads and Google Ads campaigns targeting trend-ready demographics. These were paired with a bespoke influencer activation strategy aligning paid and organic creator content and supported by strategic OOH placements in fashion hotspots timed to key launch windows and seasonal peaks.
We built a multi-layered paid acquisition funnel starting with high-impact Meta Ads and Google Ads campaigns targeting trend-ready demographics. These were paired with a bespoke influencer activation strategy aligning paid and organic creator content and supported by strategic OOH placements in fashion hotspots timed to key launch windows and seasonal peaks.
INCREASE IN NEW CUSTOMER ACQUISITION YOY
INCREASE IN NEW CUSTOMER ACQUISITION YOY
42%
REDUCTION IN AVERAGE CPA ACROSS CHANNELS
REDUCTION IN AVERAGE CPA ACROSS CHANNELS
28%
HIGHEST-PERFORMING CAMPAIGN
HIGHEST-PERFORMING CAMPAIGN
A cross-channel fashion launch that blended Meta and influencer-driven creativity, driving a peak in engagement and new users during the campaign’s launch week
A cross-channel fashion launch that blended Meta and influencer-driven creativity, driving a peak in engagement and new users during the campaign’s launch week
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