RUSTINITY
RUSTINITY
CASE STUDIES
CRUSHING THE COMPETITION
CRUSHING THE COMPETITION
RUSTINITY
RUSTINITY
Rustinity is an online platform centred around community-run Rust game servers, offering players a range of modded and vanilla server experiences with purchasable ranks and server perks through its store. The ecosystem combines community engagement with in-game monetisation to support server operations and player growth.
Rustinity is an online platform centred around community-run Rust game servers, offering players a range of modded and vanilla server experiences with purchasable ranks and server perks through its store. The ecosystem combines community engagement with in-game monetisation to support server operations and player growth.
PLATFORM
PLATFORM
META & INFLUENCER
META & INFLUENCER
INDUSTRY
INDUSTRY
GAMING
GAMING
SERVICES
SERVICES
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY,INFLUENCER MARKETING
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY,INFLUENCER MARKETING
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
WHAT WERE THEY STRUGGLING WITH?
Rustinity had a dedicated but fragmented player base across multiple Rust servers. While community passion was high, the platform struggled with predictable growth and consistent monetisation beyond sporadic in-game purchases. Traffic to the store and player engagement fluctuated, and there was limited presence in broader gaming audiences outside Rust communities and Discord channels.
Rustinity had a dedicated but fragmented player base across multiple Rust servers. While community passion was high, the platform struggled with predictable growth and consistent monetisation beyond sporadic in-game purchases. Traffic to the store and player engagement fluctuated, and there was limited presence in broader gaming audiences outside Rust communities and Discord channels.
OUTCOMES AND RESULTS
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We developed a performance-driven acquisition strategy that combined targeted Meta Ads to reach Rust players, modded gaming communities and broader survival gaming audiences. This was supported by influencer partnerships with Rust content creators across YouTube, Twitch and TikTok to drive authentic awareness and in-server participation. Creative assets were tailored to highlight server features, perks and community events, building excitement and driving traffic to both the servers and the Rustinity store.
We developed a performance-driven acquisition strategy that combined targeted Meta Ads to reach Rust players, modded gaming communities and broader survival gaming audiences. This was supported by influencer partnerships with Rust content creators across YouTube, Twitch and TikTok to drive authentic awareness and in-server participation. Creative assets were tailored to highlight server features, perks and community events, building excitement and driving traffic to both the servers and the Rustinity store.
INCREASE IN QUALIFIED TRAFFIC TO STORE + SERVERS
INCREASE IN QUALIFIED TRAFFIC TO STORE + SERVERS
58%
GROWTH IN NEW PLAYER REGISTRATIONS MONTH-OVER-MONTH
GROWTH IN NEW PLAYER REGISTRATIONS MONTH-OVER-MONTH
44%
BEST-PERFORMING INITIATIVE
BEST-PERFORMING INITIATIVE
The most successful campaign blended Meta Ads with creator-led livestreams where influencers highlighted gameplay and exclusive server features — driving strong engagement and converting high-intent gamers into active players and store customers.
The most successful campaign blended Meta Ads with creator-led livestreams where influencers highlighted gameplay and exclusive server features — driving strong engagement and converting high-intent gamers into active players and store customers.
Transform Your Business Today
Join us for a marketing consultation where we'll explore how to take your business to the next level. Our team is ready to help you achieve your goals.