XYZ DENTAL
XYZ DENTAL
CASE STUDIES
CRUSHING THE COMPETITION
XYZ DENTAL
XYZ DENTAL
XYZ Dental is an Australian digital dentistry solutions provider based in Coburg, Victoria, specialising in advanced CAD-CAM workflows, milling and 3D-printing technology, and premium dental materials for clinics and laboratories. With hands-on industry experience and a unique dual role as both supplier and user of digital dental technology, the company supports dental professionals across Australia and New Zealand.
XYZ Dental is an Australian digital dentistry solutions provider based in Coburg, Victoria, specialising in advanced CAD-CAM workflows, milling and 3D-printing technology, and premium dental materials for clinics and laboratories. With hands-on industry experience and a unique dual role as both supplier and user of digital dental technology, the company supports dental professionals across Australia and New Zealand.
PLATFORM
PLATFORM
META, GOOGLE
META, GOOGLE
INDUSTRY
INDUSTRY
DENTAL TECH & PROFESSIONAL SERVICES
DENTAL TECH & PROFESSIONAL SERVICES
SERVICES
SERVICES
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, AUTOMATIONS, GOOGLE ADS
META AD CAMPAIGN SETUP, MULTI-CHANNEL STRATEGY, AUTOMATIONS, GOOGLE ADS
WHAT WERE THEY STRUGGLING WITH?
XYZ Dental had a strong reputation within dental circles, but growth was uneven and largely reliant on industry networks, word-of-mouth and trade events. They needed a targeted lead generation strategy to scale awareness among dental practices and laboratories beyond their existing referral funnel, and to increase inquiries for digital dentistry solutions, training services, and equipment supply particularly in key Australian markets.
XYZ Dental had a strong reputation within dental circles, but growth was uneven and largely reliant on industry networks, word-of-mouth and trade events. They needed a targeted lead generation strategy to scale awareness among dental practices and laboratories beyond their existing referral funnel, and to increase inquiries for digital dentistry solutions, training services, and equipment supply particularly in key Australian markets.
OUTCOMES AND RESULTS
WHAT WE DID FOR THEM?
We implemented a performance-focused paid media strategy across Meta and Google Ads, optimised for professional leads and demo requests. Campaigns were handcrafted to target dental clinics, lab owners and practice decision makers with tailored messaging about digital workflows, CAD-CAM training, and premium equipment solutions. We also layered remarketing to capture high-intent audiences and drive repeat engagement through follow-ups and content downloads.
We implemented a performance-focused paid media strategy across Meta and Google Ads, optimised for professional leads and demo requests. Campaigns were handcrafted to target dental clinics, lab owners and practice decision makers with tailored messaging about digital workflows, CAD-CAM training, and premium equipment solutions. We also layered remarketing to capture high-intent audiences and drive repeat engagement through follow-ups and content downloads.
INCREASE IN QUALITY LEADS GENERATED YOY
INCREASE IN QUALITY LEADS GENERATED YOY
41%
REDUCTION IN COST PER LEAD (CPL)
REDUCTION IN COST PER LEAD (CPL)
27%
MOST IMPACTFUL CAMPAIGN
MOST IMPACTFUL CAMPAIGN
A targeted “Digital Dentistry Workflow Evolution” series combining Google Search and Meta Lead Ads drove record demo submissions and significantly improved lead quality converting dental practices previously reachable only through trade channels into qualified, sales-ready leads.
A targeted “Digital Dentistry Workflow Evolution” series combining Google Search and Meta Lead Ads drove record demo submissions and significantly improved lead quality converting dental practices previously reachable only through trade channels into qualified, sales-ready leads.
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