Case Study 1 | Echo Media

Case Study

About

The Problem

Target Audience

Results

Axyl
Marketing Campaign Case Study

We Generated 25M Reach Per Month With Paid Ads and Streamer Collaborations!

About Axyl

OUR CLIENT

Since its inception, Axyl has established itself as the leading server in Gothic 2, attracting the majority of the game’s player base. With a strong commitment to innovation and continuous gameplay improvements, Axyl dominates the industry by delivering cutting-edge features, exclusive perks, and frequent updates that keep players engaged.

The Problem

Axyl had a strong community but struggled to expand beyond its existing player base. Their biggest challenge was reaching new players unfamiliar with Gothic 2 while keeping their current audience engaged. Additionally, previous marketing efforts lacked measurable results, making it difficult to track ROI effectively.

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Target Audience

Regions: Primarily Europe and North America
Gender: Predominantly male
Age Group: 18-35 years old, core gaming demographic

Our Approach

To solve Axyl’s challenges, we implemented a multi-channel strategy:

✅ Paid Advertising: We launched hyper-targeted paid ad campaigns on Meta and YouTube to reach new players and re-engage past ones.

✅ Streamer Collaborations: Partnered with top streamers in the Gothic 2 niche to increase brand awareness and drive organic engagement.

✅ Community-Driven Content: Created high-quality, engaging social media content, including gameplay clips, feature updates, and behind-the-scenes development insights.

✅ Retargeting Strategies: Used data-driven retargeting campaigns to convert casual visitors into active players.

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25+

4.5x

35%

20%

MILLION
REACH

INCREASE
IN NEW PLAYERS

BOOST IN
CONVERSIONS

MORE
IN-GAME
TIME

Incredible Results

🚀 Massive Growth in Awareness & Reach
We successfully expanded Axyl’s brand presence in the Gothic 2 community, generating over 25 million monthly impressions through a combination of paid advertising and influencer collaborations.
📊 Surging Player Engagement & Community Growth
Our campaign fueled a 35% increase in new player sign-ups, with existing players spending 20% more time in-game on average.

💡 Audience Sentiment & Social Impact
Our sentiment analysis revealed that 78% of player discussions and comments about Axyl were highly positive, with excitement surrounding the server’s new updates and exclusives.

🔥 Influencer & Content Success
Hundreds of gaming influencers featured Axyl, creating a wave of user-generated content that amplified credibility and community involvement. The campaign led to a 4.5x boost in organic conversations about Axyl across gaming forums and social media.

📈 Record-Breaking Engagement & Cost Efficiency
Our strategic advertising approach delivered an industry-defying 7.5% engagement rate, far exceeding standard gaming benchmarks, while also reducing cost-per-acquisition (CPA) by 50%, making Axyl’s marketing spend significantly more efficient.