Case Study 10 | EchoMedia

Case Study

About

The Problem

Target Audience

Results

Glow Aesthetics
Marketing Campaign Case Study

We Elevated Glow Aesthetics' Client Bookings by 150% Through Targeted Digital Marketing and Strategic Partnerships!

About Glow Aesthetics

OUR CLIENT

Glow Aesthetics is a premier skincare and beauty clinic located in Workington, Cumbria, on the edge of the Lake District. Specializing in bespoke eyelash extensions and advanced skin rejuvenation treatments, Glow Aesthetics is dedicated to enhancing natural beauty and boosting client confidence. Their services include anti-wrinkle injections, dermal fillers, vitamin injections, and personalized skincare consultations.

The Problem

Despite offering a wide range of high-quality aesthetic treatments, Glow Aesthetics faced challenges in increasing brand awareness and attracting new clients in the competitive beauty industry. The primary obstacles included limited online visibility and the need to effectively communicate their unique services to a broader audience.

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Target Audience

Regions: Cumbria and surrounding areas
Gender: Predominantly female
Age Group: 25-55 years
Interests: Individuals interested in skincare, beauty treatments, and non-surgical aesthetic procedures

Our Approach

To address Glow Aesthetics' challenges and achieve their client acquisition goals, we implemented a comprehensive strategy:

✅ Search Engine Optimization (SEO): Implemented targeted SEO strategies to improve the clinic's visibility in search engine results, focusing on relevant keywords related to aesthetic treatments in Cumbria.

✅ Social Media Marketing: Developed and executed engaging social media campaigns on platforms like Instagram and Facebook to showcase before-and-after photos, client testimonials, and promotional offers, fostering a strong online community.

✅ Influencer Collaborations: Partnered with local beauty influencers to increase brand credibility and reach, encouraging them to share their treatment experiences with their followers.

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70%

60%

150%

3:1

INCREASE
IN WEBSITE
TRAFFIC

INCREASE
IN NEW
CLIENTS

INCREASE IN
FOLLOWERS

ROAS

Incredible Results

🚀 Significant Increase in Client Bookings: Achieved a 150% increase in client appointments within six months, surpassing initial targets.

📈 Enhanced Online Visibility: SEO efforts led to a 70% increase in organic website traffic, with a notable improvement in search engine rankings for key aesthetic treatment terms.

🎯 High Engagement on Social Media: Social media campaigns resulted in a 60% increase in followers and a 45% boost in engagement rates, expanding the clinic's online presence and community.

💡 Improved Conversion Rates: Website optimization and targeted marketing strategies contributed to a 35% increase in conversion rates from website visitors to booked appointments.

🔥 Established Brand Authority: Collaborations with influencers and consistent client education positioned Glow Aesthetics as a trusted authority in the local beauty industry.