Case Study 12 | EchoMedia

Case Study

About

The Problem

Target Audience

Results

HomeStyle Renovations
Marketing Campaign Case Study

We Boosted Homestyle Renovations' Client Inquiries by 130% Through Targeted Digital Marketing and Local SEO Strategies!

About HomeStyle

OUR CLIENT

Homestyle Renovations is a reputable home renovation contractor based in Saint Joachim, Ontario, serving Windsor and surrounding areas. Founded by Kris Bodchon in 1998, the company specializes in transforming residential spaces, offering services such as kitchen, bathroom, and basement renovations, as well as window and door installations. With over two decades of experience, Homestyle Renovations is committed to delivering high-quality craftsmanship and personalized service to homeowners.

The Problem

Despite their extensive experience and comprehensive service offerings, Homestyle Renovations faced challenges in increasing brand awareness and attracting new clients in the competitive home renovation market. The primary obstacles included limited online visibility, underutilized social media platforms, and the need to effectively showcase their portfolio to potential clients.

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Target Audience

Regions: Windsor, Essex, Lakeshore, LaSalle, Tecumseh, Kingsville, Amherstburg, Leamington, Belle River, Harrow
Gender: All genders
Age Group: 30-65 years
Interests: Homeowners interested in renovating or upgrading their kitchens, bathrooms, basements, or installing new windows and doors

Our Approach

To address Homestyle Renovations' challenges and achieve their client acquisition goals, we implemented a comprehensive strategy:

✅ Local SEO Strategies: Implemented targeted local SEO techniques to improve the company's visibility in search engine results for home renovation services in the specified service areas, focusing on relevant keywords and optimizing Google My Business listings.

✅ Social Media Marketing: Developed and executed engaging social media campaigns on platforms like Facebook and Instagram to showcase before-and-after photos of renovation projects, client testimonials, and promotional offers, fostering a strong online community.

✅ Online Reputation Management: Encouraged satisfied clients to leave positive reviews on platforms like Google and Facebook, enhancing the company's online credibility and attracting new clients.

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75%

65%

130%

40%

INCREASE
IN WEBSITE
TRAFFIC

INCREASE
IN APPOINTMENTS

INCREASE IN
FOLLOWERS

BOOST IN
CONVERSIONS

Incredible Results

🚀 Significant Increase in Client Inquiries: Achieved a 130% increase in client inquiries within six months, surpassing initial targets.
📈 Enhanced Online Visibility: Local SEO efforts led to a 75% increase in organic website traffic, with a notable improvement in search engine rankings for key renovation service terms in the targeted areas.
🎯 High Engagement on Social Media: Social media campaigns resulted in a 65% increase in followers and a 50% boost in engagement rates, expanding the company's online presence and community.
💡 Improved Conversion Rates: Website optimization and targeted marketing strategies contributed to a 40% increase in conversion rates from website visitors to client inquiries.
🔥 Established Brand Authority: Consistent content marketing and positive client reviews positioned Homestyle Renovations as a trusted authority in the local home renovation industry.