Case Study 13 | EchoMedia

Case Study

About

The Problem

Target Audience

Results

Rowyn Events
Marketing Campaign Case Study

We Amplified Rowyn Events' Client Engagement by 140% Through Strategic Digital Marketing and Brand Positioning!

About Rowyn Events

OUR CLIENT

Rowyn Events is a premier event planning and design firm specializing in bespoke, artfully detailed events. With a focus on creativity, visual appeal, and making a lasting impact, they offer white-glove planning and design services for clients and brands in California, New York, and global locales. Their services include full planning, customized packages, and destination wedding planning, ensuring each event is remarkable and one-of-a-kind.

The Problem

Despite their exceptional service offerings and a strong portfolio, Rowyn Events faced challenges in increasing brand awareness and attracting new clients in a competitive market. The primary obstacles included limited online visibility, underutilized social media platforms, and the need to effectively showcase their unique approach to event planning and design.

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Target Audience

Regions: California, New York, and international destinationsRowyn Events
Gender: All genders
Age Group: 25-45 years
Interests: Individuals and brands seeking bespoke event planning and design services for weddings, corporate events, and special occasions

Our Approach

To address Rowyn Events' challenges and achieve their client acquisition goals, we implemented a comprehensive strategy:

✅ Social Media Marketing: Developed and executed engaging social media campaigns on platforms like Instagram and Facebook to showcase their portfolio, behind-the-scenes content, and client success stories, fostering a strong online community.

✅ Content Marketing: Created informative blog posts and articles related to event planning tips, trends, and case studies to position Rowyn Events as a thought leader in the industry and drive organic traffic to the website.

✅ Online Reputation Management: Encouraged satisfied clients to leave positive reviews on platforms like Google and social media, enhancing the firm's online credibility and attracting new clients.

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40%

47%

120%

40%

INCREASE
IN WEBSITE
TRAFFIC

INCREASE
IN APPOINTMENTS

INCREASE IN
FOLLOWERS

BOOST IN
CONVERSIONS

Incredible Results

🚀 Significant Increase in Client Inquiries: Achieved a 120% increase in client inquiries within six months, surpassing initial targets.
📈 Enhanced Online Visibility: SEO efforts led to a 40% increase in organic website traffic, with a notable improvement in search engine rankings for key event planning terms in the targeted areas.
🎯 High Engagement on Social Media: Social media campaigns resulted in a 47% increase in followers and a 50% boost in engagement rates, expanding the firm's online presence and community.
💡 Improved Conversion Rates: Website optimization and targeted marketing strategies contributed to a 40% increase in conversion rates from website visitors to client inquiries.
🔥 Established Brand Authority: Consistent content marketing and positive client reviews positioned Rowyn Events as a trusted authority in the event planning and design industry.