Case Study 14 | EchoMedia

Case Study

About

The Problem

Target Audience

Results

Luxe AutoGroup
Marketing Campaign Case Study

We Boosted Luxe Autogroup's Customer Inquiries by 150% Through Targeted Digital Marketing and Enhanced Online Presence!

About Luxe Auto Group

OUR CLIENT

Luxe Autogroup is a family-owned and operated dealership located in Richmond, British Columbia, with over 65 years of combined experience in the automotive industry. Established in 2003, they specialize in providing a wide selection of quality pre-owned vehicles, offering services such as financing, insurance, and warranties to ensure a seamless car-buying experience.

The Problem

Despite their extensive experience and commitment to customer service, Luxe Autogroup faced challenges in increasing brand awareness and attracting new customers in a competitive automotive market. The primary obstacles included limited online visibility, underutilized digital platforms, and the need to effectively showcase their diverse inventory to potential buyers.

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Target Audience

Regions: Richmond and surrounding areas in British Columbia
Gender: All genders
Age Group: 25-55 years old
Interests: Individuals seeking quality pre-owned vehicles with comprehensive financing and warranty options

Our Approach

To address Luxe Autogroup's challenges and achieve their customer acquisition goals, we implemented a comprehensive strategy:

✅ Search Engine Optimization (SEO): Implemented targeted SEO strategies to improve the dealership's visibility in search engine results, focusing on relevant keywords related to pre-owned vehicles and automotive services in Richmond.

✅ Social Media Marketing: Developed and executed engaging social media campaigns on platforms like Facebook and Instagram to showcase featured vehicles, customer testimonials, and promotional offers, fostering a strong online community.

✅ Online Reputation Management: Encouraged satisfied customers to leave positive reviews on platforms like Google and Facebook, enhancing the dealership's online credibility and attracting new customers.

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70%

60%

150%

35%

INCREASE
IN WEBSITE
TRAFFIC

INCREASE
IN CUSTOMERS

INCREASE IN
FOLLOWERS

BOOST IN
CONVERSIONS

Incredible Results

🚀 Significant Increase in Customer Inquiries: Achieved a 150% increase in customer inquiries within six months, surpassing initial targets.

📈 Enhanced Online Visibility: SEO efforts led to a 70% increase in organic website traffic, with a notable improvement in search engine rankings for key automotive terms in the targeted areas.

🎯 High Engagement on Social Media: Social media campaigns resulted in a 60% increase in followers and a 45% boost in engagement rates, expanding the dealership's online presence and community.

💡 Improved Conversion Rates: Website optimization and targeted marketing strategies contributed to a 35% increase in conversion rates from website visitors to customer inquiries.

🔥 Established Brand Authority: Consistent content marketing and positive customer reviews positioned Luxe Autogroup as a trusted authority in the local automotive market.