Case Study 14 | EchoMedia

Case Study

About

The Problem

Target Audience

Results

Santos Praia
Marketing Campaign Case Study

We Elevated Santos Praia's Public Engagement by 145% Through Strategic Digital Initiatives and Community Outreach!

About Santos Praia

OUR CLIENT

Santos Praia refers to the municipal beaches of Santos, a coastal city in São Paulo, Brazil.
The management and development of these beaches fall under the jurisdiction of the Prefeitura de Santos. The city has been actively working on projects to enhance the accessibility, sustainability, and overall experience of its beachfront areas.
Notably, initiatives like the "Santos Praia Inclusiva" aim to make the beaches more inclusive for all visitors.

The Problem

Despite the city's efforts to improve and promote its beachfront areas, there was a lack of widespread public awareness and engagement with these initiatives.
The main challenges included limited online visibility, underutilization of digital platforms to communicate updates, and insufficient community involvement in planning and utilizing the beach facilities.

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Target Audience

Regions: Santos, São Paulo, surrounding cities
Gender: All genders
Age Group: All ages
Interests: Beachgoers, community development enthusiasts, accessibility advocates, tourists

Our Approach

To address these challenges and boost engagement with Santos Praia, we implemented a full-scale strategy:

✅ Website Enhancement: We collaborated with the Prefeitura to optimize their website, providing real-time updates on projects, events, and accessibility features.

✅ Social Media Campaigns: We launched targeted campaigns across Facebook and Instagram to highlight new facilities, inclusivity projects, and success stories, encouraging local pride and participation

✅ Accessibility Promotion: Partnered with city programs to make accessibility information highly visible and actively promoted inclusive beach use.

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63%

58%

150%

37%

INCREASE
IN WEBSITE
TRAFFIC

INCREASE
IN CUSTOMERS

INCREASE IN
FOLLOWERS

BOOST IN
EVENTS

Incredible Results

🚀 Major Increase in Public Engagement: Public engagement across digital platforms increased by 145% over a six-month period.
📈 Strong Website Growth: Traffic to the Santos Praia sections of the city website grew by 63%, with users spending 32% longer per session.
🎯 Expanded Social Media Reach: Our social media initiatives drove a 58% growth in followers and a 42% increase in average post engagement.
💡 Improved Community Participation: Attendance at beach events and community workshops rose by 37%, strengthening local involvement.
🔥 Model for Urban Inclusivity: Thanks to the "Santos Praia Inclusiva" project and our promotional support, Santos is now seen as a regional leader in accessible, sustainable urban development.