Case Study
About
The Problem
Target Audience
Results
SolarAid
Marketing Campaign Case Study
We Amplified SolarAid's Online Donations by 130% Through Targeted Google and Meta Advertising Campaigns!
About SolarAid
OUR CLIENT
SolarAid is an international development charity founded in 2006 with the mission to combat poverty and climate change by providing access to clean, safe solar lights in sub-Saharan Africa. Operating primarily in Malawi and Zambia, SolarAid aims to light up every home, school, and clinic in Africa by 2030, replacing harmful kerosene lamps with sustainable solar solutions.
Target Audience
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Regions: United Kingdom and United States
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Gender: All genders
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Age Group: 30-65 years old
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Interests: Individuals passionate about environmental sustainability, renewable energy, poverty alleviation, and charitable giving
Our Approach
To address SolarAid's challenges and achieve their fundraising objectives, we implemented a comprehensive strategy:
✅ Targeted Google Advertising: Developed and executed precision-targeted Google Ads campaigns to capture high-intent search traffic related to charitable giving, renewable energy, and poverty alleviation, directing users to SolarAid's donation page.
✅ Meta Advertising Campaigns: Launched compelling advertising campaigns on Meta platforms (Facebook and Instagram) to raise awareness and engage potential donors through storytelling and impactful visuals showcasing SolarAid's work and its beneficiaries.
✅ Landing Page Optimization: Redesigned and optimized the donation landing page to enhance user experience, clearly conveying the impact of donations and simplifying the donation process to reduce friction.
✅ Retargeting Strategies: Implemented retargeting campaigns to re-engage individuals who visited the donation page but did not complete the donation, reminding them of the opportunity to contribute to SolarAid's mission.
75%
5:1
130%
20%
INCREASE
IN WEBSITE
TRAFFIC
INCREASE
IN NEW DONATIONS
ROAS
INCREASE
IN
FOLLOWERS
Incredible Results
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🚀 Significant Increase in Online Donations: Achieved a 130% increase in online donations within four months, surpassing initial fundraising targets.
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📈 Enhanced Digital Visibility: Google Ads campaigns resulted in a 75% increase in website traffic, with a notable improvement in engagement metrics such as time on site and pages per session.
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🎯 High Engagement on Meta Platforms: Meta advertising efforts led to over 1 million impressions and a 20% increase in social media followers, expanding SolarAid's online community and donor base.
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💡 Improved Conversion Rates: Landing page optimization and retargeting strategies contributed to a 40% increase in conversion rates, effectively turning website visitors into donors.
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🔥 Positive Return on Ad Spend (ROAS): The combined advertising efforts yielded a 5:1 ROAS, demonstrating the efficiency and effectiveness of the campaigns in generating donations.
Contact
EchoMedia
Partnerships
Manchester, UK
Business